Volume I · Est. 2024
Editorial.
"Fashion, told through the people who love it most."
Now & Again Journal · Spring 2025
The woman who only
buys what she'd keep forever.
Marcella Vincenzi · New York · By Sofia Laurent
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Priya's Archive: Investment Dressing for Real Life
The London-based seller whose Bottega Veneta collection has made her one of the platform's most-followed closets.
The 10 Pieces Worth Buying Secondhand First
Our editors make the case for sourcing these wardrobe staples pre-loved before ever buying new.
What Repeat Buyers Are Actually Looking For
We spoke to 20 of our most active buyers about what makes them follow a closet — and keep coming back.
Fashion & Culture
The resale revolution that's
actually about taste.
How a new generation of platforms is moving beyond volume and towards curation — and why the buyers who follow are the most valuable in fashion right now. A deep dive into what makes Now & Again different, and what it says about how we're learning to shop.
Read the Full Essay →More to Read
Claudia H. on Why Parisian Style is About Subtraction
The Paris-based seller shares her philosophy on why the best wardrobe edits begin by taking things away.
The Lifecycle of a Great Coat
From first purchase to fifth owner — how the right piece keeps earning its place in closets across generations.
Now & Again Named One of Vogue's Platforms to Watch in 2025
The recognition follows a breakout year for the platform, which has grown its seller community to 400+ curated closets.
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